Put a Face On Your Company
Distinguish yourself from your competitors, by just being yourself.
I, and others I know, have found success starting up businesses that cater to the competitive and professional gaming crowd. I think there is one big reason for this success. To this crowd, it is much easier to put a face and personality to your company. This can make your company much more appealing to the target consumers.
Most of the gaming world is based around online forums and IRC chat rooms. This gives the consumers a chance to get much closer to the staff of the start-up. You of course run the risk of always having to be in a personable and business-oriented mood, but what entrepreneur isn’t?
To some consumers, being able to identify and relate with the company is everything. It gives them a sense of security that they know who is getting their money and who they are getting a product from.